Why The Sevens Stadium Is the Right Home for Pink Ladies Games

Julietta Vekemans

Why The Sevens Stadium Is the Right Home for Pink Ladies Games

Some events find a venue because it's available. Pink Ladies Games found one because it actually fits. The Sevens Stadium is a large-scale sports venue built for exactly the kind of morning we run: open space for six battles happening in parallel, real capacity for hundreds of women moving through the day, and enough room for a proper Village on top of it all.

That scale matters more than it sounds. A cramped venue turns a fun morning into a logistics problem — queues at every battle, no room to actually watch your team compete, nowhere for sponsors to set up properly. The Sevens gives the event room to breathe.

What the Venue Actually Adds to the Day

Being at The Sevens isn't just about square footage. It shapes the whole shape of the morning:

A welcome breakfast and activation area greets teams before anything competitive starts, so the day opens with coffee and calm rather than a rushed check-in line. The Pink Ladies Games Village runs alongside the battles — branding, stalls, and a market supporting female-owned businesses run in partnership with The Social Moms, which turns the sidelines into their own destination rather than a place to wait around. Goodie bags and raffle samples move through the venue's scale rather than being handed out from a folding table. And because it's a venue designed for large events, that same space works before, during, and after the competition — spectators aren't squeezed to the edges, they're actually part of the footprint.

A Genuine Step Up

This isn't the first Dubai edition, and it isn't the first venue either. The UAE chapter of Pink Ladies Games ran its earlier editions at the Sheraton JBR, growing from a modest first year into a few hundred teams by 2019. Coming back now at The Sevens Stadium isn't a lateral move — it's a step up in scale, matching a bigger ambition to a venue that can actually hold it.

For teams, that mostly means a morning that doesn't feel constrained: real space to warm up, real space to celebrate a win, real space for the people who came to cheer you on. For sponsors, it means visibility across a footprint big enough that a branded battle or a Village booth actually gets seen, not lost in a corner.

Frequently Asked Questions

Where is Pink Ladies Games held? The Sevens Stadium, a large-scale sports venue in Dubai.

What's in the Village at The Sevens Stadium? Sponsor stalls, a market supporting female-owned businesses run with The Social Moms, and a welcome breakfast activation area.

Can family members attend even though teams are women only? Yes. Partners, kids, and grandparents are welcome as spectators throughout the venue.

Was Pink Ladies Games always at The Sevens Stadium? No. Earlier UAE editions were held at the Sheraton JBR; the move to The Sevens Stadium is a step up in scale for this edition.

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