Most people think Pink Ladies Games is a Saturday morning. 6 battles, teams of 5, screenings, the marketplace, a raffle, goodie bags, a trophy at the end.
That's true. But it's also only the visible part.
The real event starts weeks earlier, quietly, on your phone, long before anyone sets foot on the field. And the earlier your team registers, the more of that lead-up you actually get to enjoy.
Your team gets a name before it gets a game
The moment your team registers on Tornea, our engagement platform, you're not just on a list. You're building an identity. A team name, a captain, a squad of teammates, sometimes a slogan that makes the rest of the office laugh. It sounds small, but this is usually the first moment a random group of colleagues, or a group of friends who signed up on a whim, starts feeling like an actual team.
Then the missions start
Once your team exists on the platform, the games quietly begin, days and weeks before the 31st. Picture missions land in the app: silly photo challenges, small creative tasks, sometimes a genuine surprise mission nobody saw coming. Little nudges, always fun, always a bit entertaining, often playing on whatever trend is going around that week. They ask just enough creativity to get your team laughing together before you've even met at the stadium.
There are awards for this too, not just for the games on the day. Best team photo. Most online votes. So the missions aren't just filler, they're their own small competition, running quietly in parallel to the main event.
You can challenge other teams before you've even met them
Through the platform, teams can playfully challenge each other in the weeks before the event, racking up points and bragging rights that carry into the day itself. Your rival on the leaderboard might be a team from a company two buildings over, or five other women who registered the same week you did. It's a little competitive, genuinely inspiring to watch other teams' creativity, and by the time 31 October arrives, you already know who you're coming for.
The unexpected bonus: nobody bails on you
Here's something we've noticed after 25 years of running events this way, and it still holds true every single time. Teams that go through the build-up together show up together. When your teammates have already bonded over a ridiculous photo mission, voted for each other online, and quietly plotted against the team down the hall, the chance of someone dropping out last minute, or strolling in late on the day, drops dramatically. You've already shown up for each other, weeks before you had to.
Why this actually matters, beyond the fun
Teams that register early simply get more of this. More missions to complete, more chances at the photo awards, more time to build the kind of team identity that makes the day itself feel like a reunion instead of a first meeting. Register the week before, and you'll still have a great morning. Register a month before, and you arrive already invested, already a team, already a little bit competitive.
And it doesn't end when the whistle blows
The same platform that built the anticipation carries the memory afterwards: photos, the final leaderboard, the moments people replay in the group chat for weeks. The one Saturday morning becomes something that started before it and outlasts it.
We've been running events this way, through Tornea, for 25 years now, across every format we build. It works. Every single time.
So if you've been telling yourself you'll register closer to the date, here's the honest pitch: the earlier you're in, the more of the actual game you get to play.
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Frequently Asked Questions
What happens before the actual Pink Ladies Games event day?
Once a team registers on Tornea, Herculean Alliance's engagement platform, the real experience begins. Teams build their identity with a name, captain and squad, complete picture missions and surprise challenges, and can playfully challenge other teams for bonus points, all in the weeks leading up to 31 October.
Are there awards for anything other than the battles on the day?
Yes. Alongside the awards handed out at the event itself, teams can also win recognition for the best team photo and for receiving the most online votes during the pre-event missions, adding an extra layer of friendly competition before the day even arrives.
Does registering early actually make a difference?
Yes. The earlier a team registers, the more pre-event missions, photo challenges and team-building moments they get to take part in. Teams that go through this build-up together also tend to show up together, with a much lower chance of last-minute no-shows or late arrivals on the day itself.
